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YouTube star has preschool TV show on Nickelodeon.
July 16, 2019
By: Christine Esposito
Colgate has created a new product line for kids in partnership with YouTube star Ryan of Ryan's World and pocket.watch, which produces Ryan's Mystery Playdate, a leading preschool TV show that airs on Nickelodeon. The new Colgate Ryan's World kids oral care regimen features a powered toothbrush, toothpaste and mouthwash with additional products launching later this year. “We are so thrilled to be welcoming Ryan into the Colgate family this year. His ability to make such a strong connection with kids his age is inspiring,” said Bill Van de Graaf, vice president, marketing for North America at Colgate-Palmolive. “Our hope is that Ryan and his new line will encourage kids to get excited about their brushing routine. We want to bring the excitement of playtime to Kids Oral Care through products created by Ryan – a friend they trust!”
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